Category: Sales & Marketing

Sales in life sciences is all about timing, and responsive selling helps you get it right by using your prospect’s activity as a guide. Whether it’s funding announcements or new research, the more you know about what’s happening with your prospects, the better your chances of reaching out at the right moment.  Why Responsive Selling…

Whether you are a new venture, an established company launching a new product, or just want to make sure you are positioning your existing products correctly within the market, knowledge about your competitors is essential. You need to know who you’re up against, what companies are buying their products, and at which price so that…

The SciLeads lead generation platform for science contains data about venture capital funding in the Biopharma industry. The information contains multiple types of investment, including seed funding, series A – J, angel investment, private equity, equity crowdfunding and grants. Discover which companies have received recent funding, how many rounds of funding they have received, and…

Searching for information online has become second nature for sales and marketing professionals in science. Whether it’s LinkedIn for someone you met at an event, Google Scholar for the latest scholarly literature, PubMed for publications relevant to your field, or the SciLeads lead generation platform for relevant prospects to reach out to. Searching well, however,…

When scientific sales and marketing professionals are looking to fill the top of their sales funnel they are faced with a number of options. While some will battle with LinkedIn searches to find leads, most will opt for some kind of lead generation platform to search through a high volume of prospects quickly. Here we…

If you’re adopting or thinking of adopting inbound as an approach to your pharma marketing, you’d be adopting a very smart and prudent marketing strategy. For those of you who have either set off on the inbound journey or for those that have their bags packed and are about to set off, this post will…

Clients often ask us how to find new distributors, so we gathered the extensive experience of our team to answer some of the most common questions: Which countries do I need distributors in? Where can I find scientific distributors? How do I onboard new distributors? 10 tips for ongoing distributor management Which countries do I…

To help you plan your communications strategy and maximize your time, we have gathered our collective SciLeads wisdom to provide you with five steps for an effective scientific visit outreach campaign. It is often the case that when scientific sales representatives carry out in-person visits, they have a higher rate of closing their sales because…

Marketing technology helps to execute and enhance marketing campaigns that attract leads and engage prospects and is particularly useful for new life science businesses with time and talent in short supply. Marketing technology aka ‘martech’ assists in achieving marketing goals or objectives and can automate many marketing tasks as well as collect and store important…

For startups and small companies wanting to drive growth through a marketing function, 3 resources tend to be in short supply – money, time, and talent. The challenge for any company is to find potential customers quickly, but for companies starting out this often has to be done with limited means and marketing awareness. The…