Category: Sales & Marketing

Introduction to AI Search Optimization  Scientists are using AI to research lab instruments and equipment before they get to your website. Are you showing up in ChatGPT? We asked two experts about how scientific brands can improve their AI Search Optimization to make sure they’re visible to LLMs. What do we call this shift? Is…

Cold outreach for science sales teams remains incredibly valuable. It’s the process (or, in our opinion, the art form) of contacting prospects who have no prior or recent interaction with your company, with the end goal being opens, replies, meetings, and ultimately sales.  But let’s not sugarcoat it – it’s hard work. Cold outreach isn’t…

  Scientific tradeshows are one of the most powerful ways for science sales and marketing teams to find customers – but only when they’re chosen and executed well. From deciding which events are worth attending to planning your outreach, success depends on far more than having a booth and showing up. In this guide we’ll…

Introduction Cold outreach is the process of contacting prospects who have had no prior or recent interaction with your company. The goal is to get your email opened, read, and responded to, ultimately resulting in a meeting or quote request, but let’s not sugar coat it, cold outreach is hard work and filled with rejection…

“Data science is all about asking interesting questions based on the data you have—or often the data you don’t have.” ~ Sarah JarvisDirector of Applied Machine Learning and Data Science at Secondmind Attracting the interest of potential customers requires a well-organized and targeted strategy that leverages the data available and fosters connections with all members…

“The best time to plant a tree was 50 years ago; the second-best time is right now.” Ideally, nurturing relationships with prospects begins well in advance of any purchasing decision. Early and consistent engagement helps build trust and keeps your brand top-of-mind. If you’re just getting started, now is the perfect moment to be proactive…

Every year, thousands of scientific events, conferences, meetings, and symposia take place worldwide, uniting diverse scientific communities with leading experts, product and service providers, government officials, and industry investors. These events offer unparalleled networking opportunities, fostering new professional relationships.  For sales and marketing professionals, these gatherings are invaluable for lead generation and prospecting. SciLeads simplifies…

Using sales signals – your prospect or their employer’s recent activities – to power cold calls is one of the most effective ways to reach a scientific buyer. If you are a SciLeads customer you can leverage a wealth of scientific activities, industry insights and organizational updates and find contextually relevant reasons for you to be contacting your…

Data decay is a significant issue for any sales team, but it’s especially problematic in life sciences, where organizational changes and research projects happen quickly. You might think your contact list is solid, but if it’s even a few months old, it could already be out of date.  What is Data Decay?  Data decay refers…