[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#1c2e3c” background_enable_image=”off” background_position=”center_right” background_horizontal_offset=”100%” custom_padding=”100px||60px||false|false” custom_padding_tablet=”30px||30px||true|false” custom_padding_phone=”30px||60px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.27.5″ _module_preset=”default” width=”90%” width_tablet=”90%” width_phone=”90%” width_last_edited=”off|desktop” custom_padding=”60px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” custom_css_main_element=”align-items:center;” locked=”off” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”|150px|||false|false” custom_padding_tablet=”|150px|||false|false” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”|700||on|||||” text_text_color=”gcid-primary-color” text_letter_spacing=”2px” header_font=”||||||||” header_text_color=”#0f1922″ header_font_size=”70px” header_line_height=”1.1em” custom_margin=”||15px||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{%22gcid-primary-color%22:%91%22text_text_color%22%93}”]

ATCC Case Study

[/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”18px” header_text_color=”#FFFFFF” header_font_size=”48px” header_line_height=”1.1em” custom_margin=”||15px||false|false” custom_padding=”||||false|false” header_text_align_tablet=”center” header_text_align_phone=”left” header_text_align_last_edited=”on|phone” header_font_size_tablet=”32px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]

33% More Email Clicks

ATCC – American Type Culture Collection

[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.1″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” custom_padding_last_edited=”off|desktop” _builder_version=”4.27.5″ _module_preset=”default” background_enable_color=”off” width=”90%” custom_margin=”22px|auto|40px|auto|false|false” custom_padding=”0px||0px||true|false” custom_padding_tablet=”0px||0px||true|false” custom_padding_phone=”||0px||false|false” custom_css_main_element=”align-items:center;” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|0px|0px|0px|0px” border_radii_last_edited=”off|desktop” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”overview” _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”gcid-body-color” text_font_size=”16px” text_line_height=”1.8em” header_text_color=”gcid-heading-color” header_font_size=”60px” header_line_height=”1.1em” header_2_font=”|700|||||||” header_2_text_align=”left” header_2_text_color=”#FFFFFF” header_2_font_size=”28px” header_2_line_height=”1.5em” header_3_line_height=”2em” background_color=”gcid-primary-color” custom_margin=”||20px||false|false” custom_padding=”10px|20px||20px|false|true” header_font_size_tablet=”32px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”32px” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|tablet” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{%22gcid-heading-color%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93,%22gcid-body-color%22:%91%22text_text_color%22,%22text_text_color%22,%22text_text_color%22,%22text_text_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}”]

Challenge

[/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.8em” header_text_color=”gcid-heading-color” header_font_size=”60px” header_line_height=”1.1em” header_2_font=”|700|||||||” header_2_text_align=”left” header_2_text_color=”gcid-heading-color” header_2_font_size=”28px” header_2_line_height=”1.5em” header_3_line_height=”2em” custom_margin=”||||false|false” custom_padding=”||||false|false” header_font_size_tablet=”32px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”32px” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{%22gcid-heading-color%22:%91%22header_text_color%22,%22header_2_text_color%22,%22header_text_color%22,%22header_2_text_color%22,%22header_text_color%22,%22header_2_text_color%22,%22header_text_color%22,%22header_2_text_color%22%93}”]

Finding relevant people and driving engagement with digital marketing content for biological standards and cell line products.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.5″ _module_preset=”default” sticky_limit_bottom=”section” sticky_position_tablet=”none” sticky_position_phone=”none” sticky_position_last_edited=”off|desktop” global_colors_info=”{}”][et_pb_text module_id=”overview” _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”gcid-body-color” text_font_size=”16px” text_line_height=”1.8em” header_text_color=”gcid-heading-color” header_font_size=”60px” header_line_height=”1.1em” header_2_font=”|700|||||||” header_2_text_align=”left” header_2_text_color=”#FFFFFF” header_2_font_size=”28px” header_2_line_height=”1.5em” header_3_line_height=”2em” background_color=”gcid-primary-color” custom_margin=”||20px||false|false” custom_padding=”10px|20px||20px|false|true” header_font_size_tablet=”32px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”32px” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|tablet” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{%22gcid-heading-color%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93,%22gcid-body-color%22:%91%22text_text_color%22,%22text_text_color%22,%22text_text_color%22,%22text_text_color%22,%22text_text_color%22,%22text_text_color%22,%22text_text_color%22,%22text_text_color%22%93,%22gcid-primary-color%22:%91%22background_color%22,%22background_color%22%93}”]

Method

Using the SciLeads database to find relevant, active scientists. Careful scheduling and segmentation to avoid fatigue.

Results

3x more sends over 2 years.
33% higher click rates.
6% better open rates from SciLeads emails than others.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”60px||60px||true|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” border_color_bottom=”#e0e0e0″ locked=”off” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” custom_padding_last_edited=”off|desktop” _builder_version=”4.27.5″ _module_preset=”default” background_color=”#FFFFFF” width=”60%” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” custom_margin=”22px|auto|40px|auto|false|false” custom_padding=”0px||0px||true|false” custom_padding_tablet=”0px||0px||true|false” custom_padding_phone=”||0px||false|false” custom_css_main_element=”align-items:center;” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|0px|0px|0px|0px” border_radii_last_edited=”off|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”gcid-body-color” text_font_size=”16px” text_line_height=”1.8em” header_text_color=”gcid-heading-color” header_font_size=”60px” header_line_height=”1.1em” header_2_font=”|700|||||||” header_2_text_align=”left” header_2_text_color=”gcid-heading-color” header_2_font_size=”28px” header_2_line_height=”1.5em” header_3_line_height=”2em” custom_margin=”||||false|false” custom_padding=”||||false|false” header_font_size_tablet=”32px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”32px” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{%22gcid-heading-color%22:%91%22header_text_color%22,%22header_2_text_color%22,%22header_text_color%22,%22header_2_text_color%22,%22header_text_color%22,%22header_2_text_color%22,%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-body-color%22:%91%22text_text_color%22,%22text_text_color%22,%22text_text_color%22,%22text_text_color%22%93}”]

Growing Engagement in Biology Consumables

ATCC is a non-profit providing biological standards and cell lines to researchers across the life sciences. Email marketing is a key channel for the organization to nurture and engage customers and prospects, and drive repeat business.

Over a 2 year period the marketing team made strategic changes to their email marketing across scheduling, supression, subject lines, copy, design, segmentation, and finding new contacts with SciLeads.

All of these changes grew total sends by 3x, while open rates doubled. Emails to SciLeads contacts specifically saw a 6% higher open rate than average, and 33% higher click rates.

[/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”gcid-body-color” text_font_size=”16px” text_line_height=”1.8em” header_text_color=”gcid-heading-color” header_font_size=”60px” header_line_height=”1.1em” header_2_font=”|700|||||||” header_2_text_align=”left” header_2_text_color=”gcid-heading-color” header_2_font_size=”28px” header_2_line_height=”1.5em” header_3_line_height=”2em” custom_margin=”||||false|false” custom_padding=”||||false|false” header_font_size_tablet=”32px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”32px” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{%22gcid-heading-color%22:%91%22header_text_color%22,%22header_2_text_color%22,%22header_text_color%22,%22header_2_text_color%22,%22header_text_color%22,%22header_2_text_color%22,%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-body-color%22:%91%22text_text_color%22,%22text_text_color%22,%22text_text_color%22,%22text_text_color%22%93}”]

Personalized Outreach to Research Scientists

The SciLeads data on specific publications, presentations, and grants connected to each individual allowed them to deeply personalize their outreach and introduce the right products and case studies for each prospect.

This secured them 16 meetings, and 3 orders totalling $100k so far at the time of writing.

[/et_pb_text][et_pb_testimonial author=”Willie Deutsch” job_title=”Marketing Operations Manager” company_name=”ATCC” portrait_url=”https://cms.scileads.com/wp-content/uploads/2026/04/williedeutsch.jpeg” quote_icon=”off” portrait_width=”90px” _builder_version=”4.27.6″ _module_preset=”default” body_font=”||||||||” body_text_color=”#FFFFFF” body_font_size=”16px” body_line_height=”1.8em” author_text_color=”#FFFFFF” author_font_size=”18px” position_text_color=”#FFFFFF” company_text_color=”#FFFFFF” background_enable_color=”off” background_image=”https://cms.scileads.com/wp-content/uploads/2025/01/TestimonialBG_3.jpg” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-primary-color%22:%91%22background_color%22%93}”]

“A couple of years of focused effort can completely change the trajectory of a program, and this one is just getting started. SciLeads contacts had 6% better open rates and 33% better click rates over 2025 than our full email file. Definitely helped pull our email results in a much better direction.”

[/et_pb_testimonial][dsm_social_share_buttons dsm_view=”icon” dsm_skin=”minimal” dsm_shape=”circle” dsm_alignment=”left” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_social_share_buttons_child dsm_network=”twitter” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][/dsm_social_share_buttons_child][dsm_social_share_buttons_child dsm_network=”linkedin” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][/dsm_social_share_buttons_child][dsm_social_share_buttons_child dsm_network=”email” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][/dsm_social_share_buttons_child][/dsm_social_share_buttons][et_pb_button button_url=”https://cms.scileads.com/wp-content/uploads/2026/04/ATCC-Case-Study-1.pdf” button_text=”Download as PDF” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”on|tablet” disabled_on=”off|off|off” _builder_version=”4.27.6″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#f65f30″ button_border_width=”0px” button_border_radius=”20px” button_font=”|600|||||||” button_use_icon=”off” custom_margin=”||20px||false|false” custom_padding=”13px|30px|13px|30px|true|true” saved_tabs=”all” locked=”off” global_colors_info=”{%22gcid-primary-color%22:%91%22button_bg_color%22%93}”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]