Author: Rachel Lively
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Vendors Winning Shared Instrumentation Grants in 2020
The NIH Shared Instrumentation grant (S10) is just one way for a researcher to find money for big ticket times. If you read the analysis of 2017 – 2019, you’ll know there are familiar names who dominate the top spots and that the trend in recent years has seen a more diverse group of companies winning…
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A Sales guide to NIH Project Numbers
Did you know that the more relevant you can make your outreach, the better the results? NIH grants already have titles, abstracts and keywords that allow you to search by product or application keyword and find researchers with financial backing, working in relevant areas. The more keywords used to narrow your results, the more specific…
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Who is Winning the Competition for S10s
If you read our sales guide to NIH project numbers, you’ll know that S10 or Shared Instrumentation grants can be a great source of competitor intelligence, as well as a great way to help prospects purchase high value capital equipment. The chart below shows the total dollar value for 2017, 2018 and 2019 from S10 awards.…
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A Step by Step Guide to Setting Up Mail Merge for Scientific Lead Generation in Gmail
Mail merge is a practical tool for sending mass personalized emails to scientific leads and prospects. When targeting researchers, principal investigators, and decision-makers in life sciences, customized outreach with relevant scientific data points improves engagement. SciLeads can provide the data to make your sales and marketing messages have contextual impact and relevance, increasing the likelihood of…
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A Step by Step Guide to Setting Up Mail Merge for Scientific Lead Generation in Outlook
Mail merge is a practical tool for sending mass personalized emails to scientific leads and prospects. When targeting researchers, principal investigators, and decision-makers in life sciences, customized outreach with relevant scientific data points improves engagement. SciLeads can provide the data to make your sales and marketing messages have contextual impact and relevance, increasing the likelihood…
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The importance of data driven marketing
In a world that is moving faster, getting louder, and constantly changing, it is more important than ever to ensure every single customer feels your attention. As we know, it’s crucial in business to understand your customer, foresee their needs and meet expectations. Being able to do this effectively means taking a data-based approach. With…
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The importance of understanding your customers
‘The customer is the king’ – a saying we’re all familiar with, especially in the sales and marketing world. There’s a reason it’s so famous though, and we all need to know the importance of making sure our customers feel valued, feel listened to, and feel that their needs are taken care of. But, how…